Essay
Making Music
A notebook from a 2020 goal to learn electronic music production in FL Studio. Early lessons, software settings, and workflow notes lead into track ideas and an attempt to make music a repeatable practice.
Writing & creativity
How do you turn a thought into something?
Storytelling, music, speaking, and the practice of making things.
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Essay
Ethos, Pathos, Logos
Three classical appeals in rhetoric: ethos builds trust in a speaker, pathos engages emotion, and logos uses reasoning and evidence. Examples show how speakers can combine the appeals according to their audience.
Essay
Forcing Creativity
Low-budget filmmaking and daily comic drawing illustrate the idea that creativity grows through practice. Floris considers how imperfect attempts can build skill and why learning during the work can be rewarding in its own right.
Essay
How to Rock a Commencement Speech
Drawing on his own university commencement speech, Floris outlines a process for preparing, writing, and delivering one. The guide connects a personal theme with examples from other speakers, practice, and feedback from friends or family.
Essay
Storytelling
A guide to storytelling for brands and businesses, centred on choosing an audience, telling an authentic story, and consistently delivering on its promise. Website pages and coordinated releases become ways to carry that story to customers.