A/B Testing

A dump of my posts from 2013 about A/B testing some things in my life. (not spellchecked/corrected)

Read about Reading – A/B Testing #1

How nice is it to be able to read a book every week or two? No, not read only once, but read one whole book in that timeframe. That is the plan, to read 26 books coming year. For that I am wondering when best to read, just before going to bed, or just as I wake up. I will start the first week (w2) with reading half an hour in the morning, the second week (w3) I will read in the evenings. See below for the conclusion:

First Week

The first week worked out great. Each morning (ok, almost every morning) I got up at 6.30 am and read for half an hour. Then I did my exercises for my back and started my day. All I did before starting to read was turn on the lights, no computer, no phone, no distractions. It felt great, some knowledge to kickstart the day. This first week has been a really good test and I am curious of what the second week will bring.

Second Week

And there were the signs of a good experiment, I failed miserably. But this is not a problem. The Mythbusters justly state; Failure is always an option! Reading in the evening turned out to be very difficult for me. The one day you are exhausted from a full day of activities, and the other day you come home from an event and (again) only want to jump into your bed. Of the nights that I should have been reading I only completed doing it about two time (I caught up on my reading in the weekend).

To Conclude

This first A/B test has been a fun and exciting experiment. It has shown me that you can definitely see big results by changing a habit ever so slightly. For me it turns out reading in the morning is a blessing, reading in the evening impossible. At the same time I should note that for other people the conclusions of a similar experiment may be very different. When you have a regular schema and like to relax with a book in the evening, why wake up 30 minutes early? So what is your prefered style? Have you tested both moments? And of course, why have to chosen the one over the other?

A/B Testing

A/B Testing is a new category on testing habits. Each week I, and anyone who likes to join, will test a new habit or change in a daily aspect of my life. The next week I will try a different configuration. Both weeks taken together will result in a conclusion about that specific habit. At the start of the week after that I will report my findings here. If this post does not yet contain the findings, then the experiment is in progress right now.

How Much Sleep Do We Need? – A/B Testing #2

Sleeping is essential in your life. Most people spend about a third of their life doing this, seemingly trivial, activity. So what is to it, do we really need the recommended 8 hours, or is a little less also enough? In week 3 and week 4 I will test the difference between 7 and 8 hours of sleep. In the first week (w3) I will sleep only 7 hour a day, and in the second week (w4) I will sleep the recommended 8 hours. In my bachelor studies into Psychology I have once learned that it does not really matter how much you sleep, you can get used to almost anything. Will this mean the first experiment without a significant result? The answer is below!

First week

Staying awake has never been a big problem for me, getting up early however can sometimes be quite the hassle. On average I have slept 7 hours or less and have experienced two distinct things. The first is that sleeping only 7 hours is definitely possible. It is not too much to ask from your body and it allows for enough time to restore from the workday. The second is that sleeping irregularly is quite the hassle. Waking up the one day at 5am and the other going to bed at 3am (and waking up at 10am) is not the schema you want to follow. Now onto the second week.

Second week

Sleeping 8 hours straight has also been no problem at all. During a weekend away skiïng it has proven to be really useful and helps your body restore. At the same time, the 8 hours limit your working day by that one hour extra. Sometimes this is the hour that you would have wasted on watching a series or tv, but could also mean the hour that you would have spend on a beautiful blog or some educational purpose. The second week has shown me that the extra hour of sleep is not really something different.

To Conclude

As predicted in the introduction, there were no significant changes in the amount of energy I had when sleeping 7 or 8 hours. In earlier blogs I have written about sleeping. One is about the hours we need. The second is about biphasic sleeping (to have powernaps during the day to reduce the amount you have to sleep at night). For future A/B tests it would be interesting to test these versus 7 hours of sleep. For now I can conclude that 7 hours is sufficient and that rhythm is key.

How To Find Your Best Productivity Window – A/B Testing #3

How long can you focus on a task? What is the optimal window for you to work without losing focus? One thing I can state beforehand is that this is not from 9 till 5 (8 hours total). A more likely answer would be 15 minutes to 90 minutes. So why not test this hypothesis. In the coming weeks I will focus on single tasks for different time-frames and see what is most productive. In the end I will review some literature, but for now the three conditions are most important; 30 minutes, 45 minutes, and 60 minutes. I will see which of these will result in the most work done and with the least amount of distractions.

First week

Working for 30 minutes is a piece of cake. It is not difficult to focus on one task for this amount of time. Some tasks are finished within this time-frame, others will take multiple windows to complete. At the same time it is also very convenient to work 30 minutes at a time, since this is the (standard) length of a Google Agenda time-frame. The problem with a relatively small timeframe of 30 minutes is that you are not able to work on big pieces on which you need longer concentration spans. And at the same time it does allow for enough breathing space to recuperate each half hour.

Second week

Concentrating for 45 minutes does not seem to be a problem either. The breaks are even more welcome now, so there is some depletion of your attention span going on. For the rest the 45 minutes seem to be working equally well as the 30 minutes. The real challenge is going to be the 60 minutes on tasks that are not so engaging (read: statistics). A final remark on this week is that with engaging tasks I seem to be able to focus for way longer periods, we will see if there is some research about this in the literature.

Third week

And also 60 minutes seem to work just fine. If you are aware of an impending deadline, a time to relax for a few minutes and to have the current task done, that really seems to help. Doing statistics has become a lot more manageable when you know that within 60 minutes you can turn your brain of again. Working on some other tasks at the same time has been quite the other experience, when really engaged a technique is not needed to manage your time. In those cases you manage to push on, and I guess that your toilet breaks and snacks every once in a while are enough to recharge you.

To Conclude

I was originally inspired by this article by Jeff Haden. He beautifully explains why working for 8 hours does not work. He argues that you need to rest (for 20 minutes) after a maximum of 90 minutes work. In my own experiments I have found this to be very true. Things you do not enjoy doing on an intrinsic level become more manageable when you break them up in smaller pieces. Windows of 90 minutes may be possible, and I will probably test that in my future assignments. For now here are two great resources on productivity windows:

No More Email – A/B Testing #4

In this day and age of the mobile life, more than half of the emails are opened on a mobile device. People have the ability to check their email almost every second of the day. We have the endless opportunity to install alerts, create pop-ups and district us from our real work. I myself have not turned on any of these features, but still am able to check my email every hour or so. It is interesting to read the email I get, and it is fun to engage with others. But it is also eating away at the time that I could have used for doing real substantial work. In the first week (w5) I will only check my email in the morning (8am) and evening (6pm). In the second week I will limit myself to checking my email only in the afternoon (1pm). A few questions that I am mainly concerned with are; 1) Will I miss things?, 2) Will I be more productive than normally, and 3) Which configuration is the most productive and satisfying?

First week

This works. Not checking your email every hour or so is quite liberating. There are no more emails that I ‘check’ in a study-break and then consequently be working on for the next half hour. The morning is usually filled with little mails, but allows me to work on a new ‘News in Leadership’ article or the answer someone who was up later than me. Reading my email in the evening is a bit more overwhelming. Not only are there more emails than you normally see (when checking in every hour), but you also see different kinds of tasks at the same time. Luckily however most emails are only concerned with communicating information. In the end you will read through them faster (since similar emails are read at the same time) and the emails that require action will now be dealt with at a set time.

Second week

One moment per week was maybe too optimistic. But am I disappointed with finding this result? Far from it, having one moment a day to work on your email is a real good aim. The problem that prevented me from achieving this feat was that you sometimes work from your email, there is information stored in emails and you cannot avoid to spot the new emails when you open your favourite email program. What you can avoid is opening these mails, and this is what I did. If something is really urgent a person will call, so not opening an email until (on average) 12 hours later, will not do much harm. Sometimes less is more.

To Conclude

Reducing the amount of times I checked my email has been a fun experiment. Secretly there was a third condition, week -100 – 0 in which I checked my email about every hour. Now there is more time for working on long-term goals and to really get things done. Having a set moment to check my email is not what resulted from this experiment (my student life is too unpredictable), but only checking it once or twice a day is what will stick around for a long time. Why not give it a try yourself, you will be amazed how easy it goes?

Pro Tip: Only checking your email incidentally does not mean you have to be less responsive. There are many people who have their email open all the time, but do not seem to be able to respond to your email from two weeks ago. When you check your email, reply with an answer when possible. But when you have to perform an additional task, plan this task, inform the other party about your intention to complete the task and email again when you have finished the task. Great communication is not about how many times you check your email, but about how you manage expectations.

Time to get Zen – A/B Testing #5

Having peace of mind can be a great advantage. It lets you think more clearly and gives you space to think about new ideas. But when your brain is occupied with worries about tomorrow and regrets of yesterday, you will get nothing done. Mindfulness seeks to achieve the former, and avoid (or process) the latter. As one of the most longstanding traditions in many cultures, mindfulness has proven to be an effective tool to deal with the circumstances of everyday life. In this A/B test I will not aim to be enlightened, nor do I seek spiritual guidance. I will take 30 minutes each day to process the last day, let worries pass through me and open up that mindspace to generate new ideas.

First week

Starting the other way around this time leads me to spending the first week without meditation moments. I have become more aware of my thought processes, but have not taken the time to sit back and relax. Working on a large deadline for my last course proves to be quite exhausting. Not taking the time for meditation on the one hand allows me to continue to work longer, but if I have been optimally productive, I do not know. Starting an A/B experiment with the control is on the one hand relaxing (you do not have to change too much of your behavior), but at the same times makes me more eager to try meditating out the coming week.

Second week

Week two, time to sit down and meditate. Yes and no. The first two days I managed to take the full 30 minutes, let me start here. When meditating, not doing anything else, you become acutely aware of everything around you. You stop being involved with thinking about everything and will feel the blood rushing through your veins. Time also seems to go slower and the 30 minutes seemed to last longer. All thoughts that came to my mind quickly faded away and this gave me a sense of calm and ease. The problem with this experiment in meditating is that I have not followed through, in the other days of the week I found myself busy with so many thing I did not take the time to relax. It was quite the bummer, but let me move that discussion to the conclusion.

To Conclude

Mindfulness is a great activity to do. Maybe it is not really an activity, but more a mindset, a sense of calm and readiness. Becoming aware of a lack of calm has helped me to realize to take a break every now and then. At the same time I know that taking 30 minutes every day is not the way I want to incorporate that break in my life. Each morning I read for 30 minutes and do my daily exercises, this is already a great start of a mindful week. During sports (fitness and running) I also feel as calm as a person could be. Only when I feel that through these two mechanisms I am not getting enough mindfulness already, I will step back and actively be passive (which sounds quite poetic).

What is your view on mindfulness? What activities do you consider to help you become more mindfull? And do you actively participate in meditation or have you found another way to reach mindfulness?

How Much Should You Drink? – A/B Testing #6

An average drink contains 14 grams of pure alcohol. After a few of these drinks you will start to learn some of the effects alcohol has. On the one hand you are more relaxed, joyful, talkative and extravert. But at the same time your concentration falls, reflexes decrease and reasoning skills soon decline. This is to say there are both positive and negative effects of alcohol consumption. In the long term there are actually many more negative effects than positive ones. However in our current culture it is very acceptable to have a few drinks every now and then. But how many is enough? Where is the fine line between short term benefits and costs? In this four evening A/B/C/D test I will try and find out what is the optimal amount of standard drinks to have.

Condition One – A few drinks

Having a few drinks (2 per hour, no more than 6 in the evening) is not that eventful. You get the taste of drinking something without experiencing the full effects of alcohol. This leads to having a calm night out with the added pleasure of some good tasting drinks. What you do not get is a hangover. The alcohol is processed long before you wake up, and provided you normally drink enough water, you are completely fine. Nothing to see here, lets go to the next condition.

Condition Two – Getting your Buzz on

When you feel that your inhibitions fall away, you become more talkative and forget the name of the people you just said hi to, you are getting your buzz on. I do not know if these symptoms are the same for everyone, but after 10 drinks within a few hours I have experienced these symptoms. You still have full control over how much you drink and you are far away from losing control, but also know that this is different from being sober. Getting your buzz on is the basis of a fun evening, parties at a friends house or going to a café are the perfect places for this. Provided you drink enough water at the end of the evening, and/or mix in a few soft drinks you will not have any trouble the next morning.

Condition Three – A lot of Beer

When you have lost count of how much you have been drinking you are probably in condition three. All the symptoms that alcohol produces are present and dancing is almost guaranteed. Some of the best evenings in my life have been the direct consequence of condition three. A big danger of course is drinking too much, as a student in The Netherlands this is really important to find out. Making new friends is very easy in this condition, but a headache is also almost certain. Over the years I have learned to stay away from mid-night snacks after drinking and have gotten to know my limits. This does not mean that I have or will always adhere strictly to them, and the number of drinks is of course also highly dependent on how long the night is going on for. But when you feel that you are on the verge of losing control, then it is time for a soft drink.

Condition Four – A lot of Mix

This fourth conditions is similar to the third, having many drinks, but now not with beer but with mix drinks (e.g. bacardi-cola, coebergh-sprite). It is a tradition to serve these kinds of drinks at galas for study and student association in The Netherlands. Drinking here is somewhat obligatory. This on the one hand is not good (think about all the people who will drink too much), but on the other hand creates a atmosphere that embodies fun. Dancing without restrictions and making crazy pictures with your friends will both be fun and give you some memories (plus photos) to laugh about for quite the while. Again you will want to be conservative with mixing too strong, and drinking a few normal soft drinks during the evening will keep you hydrated and prevent you from drinking too much.

To Conclude

Drinking is bad, but sometimes it is also bad in a good way. In moderation (but in drinks and evenings that you drink) it is a socially acceptable way of diverting from your normal routine and to embark on an evening full of fun. Between the different conditions I can make no definitive choice. For each different occasion there is a different way of going about the evening. During the working week you will want to be in condition one or two, but when your agenda is free for the coming day, why not make for some crazy memories.

What kind of drinker are you (find out below)? In which condition have you found to be the perfect balance? What would you recommend or advise against?

How to Brainstorm 2.0

Originally published 2 Feb 2014

Brainstorming is a great way to generate new ideas. It allows a company to take a new direction, to find better study habits or determine your next outfit for that upcoming party. But what if I told you that we have been brainstorming the wrong way? Although most of us understand the basics of brainstorming, we often forget about some of the more delicate parts of the process. In this article, brainstorming will be taken apart to discuss everything from the technique and idea generation to synthesis and follow-up. The process is divided into three parts; 1) alone, 2) together and 3) synthesis. To be the most effective brainstormer is to know how it works.

Alone: Sizeable chunks to be visually solved on your own 

Thinking about how to improve the profits for a company has many aspects to it, not only revenue but also costs, customers, suppliers, etc.. The first start to brainstorming is to divide a problem (read: opportunity) into sizeable chunks. The topic of concern preferably should be divided into no less than three and no more than seven pieces. This is enough to make each piece small enough to handle whilst keeping the number of pieces also manageable. Thinking about your next party outfit could be divided into: type, colour, size, and material. How can you divide the ‘better study habits’ example?

Having made chucks it is time to start the brainstorming process. Unlike to what is normally expected, you will not be collaborating with the rest of the group (yet). Brainstorming, in essence, is a process that best works on your own. Being in a group does increase the number of ideas that are available, but at the same time has some very large drawbacks. The more extraverted (but equally smart to introverted) people take more of the available time to speak up. And ideas that you are not so sure of can get lost when you dare not to speak up. Or when you speak up your ideas will get shot down immediately, preventing you from proposing radical ideas in the future.

Thinking about a problem on your own prevents groupthink. In the initial stage of brainstorming everyone is best left to think on their own. Research has shown that this allows for more extensive generation of ideas. When you think about the number of ideas in a mathematical way, it also makes sense. When the first person in group discussion might have 10 ideas (and dares to say them all), the second probably had some similar ideas and will now maybe only name eight, the third only five, the fourth only three and the last one only one idea. This totals to 27 ideas, but when everyone is left to generate ideas on their own you will end up with 50 ideas, almost double that of the group brainstorm.

Generating ideas on your own is best assisted by using visual representations of your problem. A mindmap is the perfect tool to use for a brainstorm. Put your topic in the centre and write down every idea that comes to mind around it. In writing down your ideas feel free to write down anything that comes to mind, however realistic or not (see more tips below at idea generation). Next to using words to describe your problem, also feel free to use images to support your ideas or picture a future situation. Present in the room therefore should be markers, a3 or a2 paper and post-its (third phase). Taking your time to generate extensive mindmap allows you to optimally utilize the first step in brainstorming.

Before continuing to the idea generation phase of brainstorming, a note about your surroundings should be made. Working in a messy place does not help your productivity, things get lost and your mind will never be at ease when there is too much clutter in your immediate area. This is also true for brainstorming. The location you are at should be free of distractions, free of rumble and other things that might distract you from creative thinking. Next to having a clean and fresh place to brainstorm, it is advisable to have this place be somewhere else than your normal working environment. Finding an alternative location allows people to get free from the constraints that sometimes (or often) come with being (and thinking) in the office. What would your favourite brainstorming location be?

Brainstorming at an external location starts with mindmapping the problem on your own. This process should last about five minutes per problem and one should feel free to write down everything possible. To help you in generating ideas are the tips in the next paragraph. Only when all ideas are written down per person, per problem, you can enter the next phase of brainstorming.

Idea Generation

Ideas about your next party costume can run in various directions. These tips will help you come up with creative ideas that will boost the quantity of the brainstorm output.

  • Unlimited funds: What if you had all the money in the world? What about an outfit made out of diamonds?
  • Time travel: What will the value be in 1, 10, 100, 1000 years time? Will people still think it is something worth wearing then?
  • Teleportation: What if people in another place were facing this problem? How would someone in China think about party costumes?
  • Rolestorming: How would your customers, employees, competitors think/act/like? What would your best friends come up with?
  • Reverse thinking: What would you normally do in a situation? Think the opposite. What about wearing a female costume?
  • Exaggeration: What if it is 10, 100, 100 times as large of an idea? What if you teamed up with friends to wear complementary costumes?
  • Sense change: Per sense think about the impact of your idea. How will the costume feel/look/smell?

Sometimes ideas have to be implemented within a short amount of time, but even then feel free to take breaks. In a business brainstorm, plan it around your lunch break. When not actively thinking about a problem your mind actually does continue to process. And in this process it is still connecting dots, dots that might before have not been connected and allow you to come up with an original idea. Even this morning I was reading a book about trust, and without actively thinking about my thesis made me connect it with that topic and now has gotten me a whole new and exciting idea to write about (leadership boundary management effectiveness moderated by trust).

Together: Connecting ideas into categories and combinations

The second phase of brainstorming is where you get together. When working in large groups it is advisable to sit together with about three to four people per group. When working in smaller teams it is always useful to have at least two groups, and preferably three groups. After coming up with many ideas individually it is now time to get them together. In connecting ideas there are two steps; 1) categorization and 2) combination.

Categorization of ideas means that your group takes on the effort of making distinct categories in which ideas fall. Getting back to our costume example, under material you can categorize; synthetic, cotton, wool, etc.. During this phase it is perfectly ok to have new ideas pop up and to be categorized in the right place. Combining ideas is the second part of the connection-phase. Ideas that are similar or complementary can be added together to form combinations that incorporate multiple categories. In the ‘better study habits’ example can you think of categories and meaningful combinations between them?

Synthesis: Coming to conclusions with creative concepts

After connecting ideas within your group it is now time to test your ideas. Until this point the number of ideas has only been increasing, when connecting and combining these have been put together, but in no way did the amount of ideas decrease. In the deviation-phase idea elimination finally has to happen. From your combined ideas you select the best few ideas (around three works great) to present to the other groups. In the selection it is now time to get back to reality and assess whether some ideas or not to elaborate or expensive. Of course still keep an open mind and think of ways to avoid writing off ideas to quick. For instance when thinking of a diamond costume for the party, you can of course also use glass or plastic as alternatives.

To best represent the ideas of your group to the others you can make use of the visual tools you were given. Use post-its to concisely write down your ideas and explain how you have combined the categories and ideas to generate this idea. Tackle objections before they arise by explaining why you think the idea is obtainable. When not presenting have an open mind towards the ideas of the other groups, and ask intelligent questions to test their ideas. From all the presentations and discussion you will end up with one or a few concepts that are the result of your brainstorm. These great ideas will let you stay ahead of competition, make you look amazing at the next party and help you form better study habits.

A problem can be effectively tackled if you know the three phases of brainstorming. Get started with an individual brainstorm and use the idea generation tips to come up with as many ideas as possible. Get together in small groups to categorize and combine your ideas. And finally present these ideas to the other groups and end up with one or a few concepts worth working with. Feel free to try out these steps on your next problem!

Follow-up: Ownership and an action plan

Alright, you now have some great concepts, what to do with them now. Putting them in a locked cabinet is not advisable. Sitting on them a few days however could not hurt. As with the initial phase of brainstorming, waiting a few days and not actively thinking about your concepts might spark some new insights. After these few days you do need to take action. Make an execution plan for your ideas. Define the concepts in S.M.A.R.T. goals, write down how you are planning on implementing them within a specific timeframe. Give feedback to your teams on this plan of action and involve all relevant parties in getting this plan started. Also never forget to make someone responsible and give ownership to the person you want to be in charge of the plan.

Variations: Online and offline alternatives

The process described in this article is based on a synthesis of online material on brainstorming and creative problem solving. The method is applicable in a wide range of situations and with little tweaks can be applied from product design to housing problems. Below are two useful variations, both online and offline.

  • Online: Use tools like ThinkBuzan or Mindview to create mindmaps in an online environment. Export them to word or pdf files and share them with everyone that is working on the same problem. Then use skype to have a conference call and connect your ideas together. Meet with the different teams (on skype or offline) and synthesize new ideas when first interacting online before you get together. Using these programs can help you start a brainstorm without having to physically get together.
  • Offline:  Stand during meetings. This gets everyone in an active mood as opposed to the passive sitting we normally do. It also limits the time we take for meetings in general, when standing you are more aware of the time you spend. Standing is of course also healthy and helps blood circulation after sitting the whole day. To maximize on the effects of standing during meetings, get some standing tables at your office and get some paper, markers and post-its attached to the table to always have something to write on.

References & Further Reading:

1. http://www.mindtools.com/brainstm.html

2. http://onlinelibrary.wiley.com/doi/10.1002/ejsp.2420030402/abstract

3. http://www.wikihow.com/Brainstorm

4. http://www.inc.com/ss/7-unique-brainstorming-techniques

5. http://personalexcellence.co/blog/25-brainstorming-techniques/

6. http://www.openideo.com/blog/seven-tips-on-better-brainstorming

7. http://www.psysr.org/about/pubs_resources/groupthink%20overview.htm

8. http://thinkbuzan.com/

9. http://www.matchware.com/en/products/default.htm?utm_campaign=multisite_msprojectwbs

10. http://www.huffingtonpost.com/young-entrepreneur-council/13-unusual-brainstorming_b_3880619.html

11. http://blog.hubspot.com/marketing/content-brainstorming-ht

The 5 Chemicals of Happiness

Originally published 23 Feb 2014

Leadership is not a rank, leadership is not a position, leadership is a decision, leadership is a choice – Simon Sinek

How is it that people can be happy at work? What is the ground on which we can build great relationships, and what destroys this? These are two questions I pose to people when introducing Introduction and Organizational Psychology. Simon Sinek has the answers, through 5 chemicals he explains, with passion, how great leaders operate. He dissects our chemistry and lets us understand how we should look at leadership in light of these findings. Inspired by the 99U talk featured below, I write this article.

Johnny Bravo

The talk starts with an example of Johnny Bravo, an A10 Warthog pilot who heroically flies through a warzone time and time again to protect the troops below. The weather is bad, there are no good maps, and he even leads another plane down the clouds when his ammunition has run out. What does he have to gain? nothing! In the military, people who are willing to sacrifice themselves are rewarded with medals, in business this is the other way around. People dare not to go against the rules or make the extra effort. Our way of doing business does not take into account the way we reward our bodies and how we should reward behavior.

Our happiness is mainly driven by 4 different chemicals. Two of these are completely selfish, you do not need anyone else to get them. The other two are the ones that we need to create great leaders, these are the chemicals that let us connect to others and build relationships. Let’s examine each one of them separately.

1. Endorphins

Endorphins are responsible for masking pain. When you go out for a run you will feel good in the beginning, feel great at the end, and feel the pain only a while after running. This has two goals, 1) to make you enjoy the (long-term) positive activity you are engaging on, and 2) destroy the link between the pain and the activity (the pain comes later). Endorphins are active during many activities, this includes laughing (you are convulsing your organs, remember those times you laughed until it started hurting – you ran out of endorphins).

2. Dopamine

Dopamine lets you reach your goals, it is the getting-things-done chemical. It has evolved from the constant search for food we encountered many thousands of years ago. Nowadays it is responsible for us writing down to-do lists. Most people are visually orientated, and seeing we have corporate visions we can assume companies face the same.

Dopamine is highly, highly, highly addictive. It is activated via alcohol, nicotine, gambling, and even cell phones (yes really). We wish to reach goals, to check things off lists, and therefore we are easily distracted when working on longer tasks. The indication of ADD and ADHD has increased by 66% over the last decades, but since it is inherently biological (a problem with the frontal lobes) we can conclude the increased diagnosis has to do with our environment.

Having too many goals in your company can be a bad thing. People will do anything to reach them (anyone remembers the Milgram experiments), and it can lead to the destruction of relationships. The amount of dopamine should be balanced and when unbalanced can lead to very ineffective behaviors.

3. Serotonin

Serotonin is the leadership chemical. It is responsible for pride and status. Because of serotonin, we have public awards and we do not give away a diploma via the mail but have a commencement ceremony. Higher levels of serotonin will lead to increases in confidence, not only with yourself but also for others (via mirror neurons).

The problem with serotonin is that we can easily trick the mechanism. We associate status with how much money you have, this is why we wear the label on the outside of our clothes. We therefore try and achieve things that have no goal, for which there is no pride to be gained via meaningful contributions.

Serotonin is also responsible for people working together in a hierarchy. The alpha’s (the ones with the power) enjoy the favours given by the rest of the group. At the same time, a large cost is imposed on the leaders. It is their responsibility to protect the group from outside danger, you control the safety circle. As a leader, you cannot have self-interest and you should be willing to sacrifice yourself for the group. Being a leader means not working less, but working more.

4. Oxytocin

Oxytocin helps to create human bonds. It is responsible for friendship, love, and trust. You can stimulate oxytocin by physical acts like hugging, and behavior such as generosity. This does not work with money, it only works when you genuinely give something valuable away, such as time and energy. Generosity is accepted when you give something non-redeemable. People who witness acts of generosity themselves also experience the positive effects it has.

The more you exert these behaviors, the more you will want to do it. Oxytocin is however not addictive and even prevents people from addictions. It can increase your health, longevity, problem-solving skills and creativity. It does take time to develop (when dating you will not marry a girl within 7 days, but will probably within 7 years).

5. Cortisol

Cortisol is responsible for stress and anxiety. It is an antagonist of happiness. From a biological perspective, it is a sensible chemical, it starts the fight or flight response. Glucose is pumped into your muscles, your heartbeat increases and you scan your surroundings. On the social level, you automatically alert others and get them in the same state. This state also shuts down growth and the immune system.

The problem with the cortisol is that it should be shut down immediately after an emergency has passed. But in our lives nowadays this does not happen. Our dopamine craving centers have created situations where there seems to be an emergency every few seconds and our health deteriorates. Oxytocin is blocked, and we take the problems from work back to home with us. Simon Sinek states that jobs are killing us, and that this is the leader’s fault.

Putting it All Together

Happiness is caused by 4 chemicals and prevented by 1. Endorphin and dopamine let us mask pain and reach goals. These two selfish chemicals are managed by serotonin and oxytocin, the chemicals responsible for connection, love, and trust. When cortisol is activated the positive effects of the latter two soon cease to exist. A great leader knows how to prevent this. He creates a space where trust is the norm, where people are acutely aware of the why of the company, and stress is kept as low as possible. People should have goals, be recognized for good work and always have the support from the company. A great leader balances the hormones sensibly!

Leadership Lessons From Simon Sinek

Leaders are responsible for 2 things:

  1. To determine who gets in – start with WHY
  2. To decide how big the circle is – Only the C-suite or the whole company

Leaders can build trust by trusting others, when you have (and you should have) interpersonal contact with the people around you, there is no time to be in contact with everyone, delegate trust!

It is the shield that matters, not the sword – Simon Sinek

References & Further Reading:

1. http://99u.com/videos/20272/simon-sinek-why-leaders-eat-last

2. http://stress.about.com/od/stresshealth/a/cortisol.htm

3. http://www.marksdailyapple.com/serotonin-boosters/

4. http://serendip.brynmawr.edu/bb/neuro/neuro05/web1/isiddiqui.html

5. http://io9.com/5925206/10-reasons-why-oxytocin-is-the-most-amazing-molecule-in-the-world 

6. http://www.medicinenet.com/script/main/art.asp?articlekey=55001

Stephen R. Covey – Profile

Originally published 9 Mar 2014

There are three constants in life… change, choice and principles – Stephen R. Covey

Stephen R. Covey has inspired millions of people throughout his rich life. Next to leaving an extended family, he has also built a great company that is a world leader in training and coaching in leadership. His legacy is now continued by his family and former colleagues. Growing up in Utah, America he has studied Business Administration and finished his studies at Harvard with an MBA. In later years he has received 10 honorary degrees from multiple universities. Next to business he was an avid lover of bicycling, he died July 16th, 2012.

The main thing is to keep the main thing the main thing- Stephen R. Covey

Stephen Covey has developed, promoted, and expanded on The Seven Habits. These are universally applicable from business to school, and even the personal realm. The seven habits are: Habit 1: Be Proactive, Habit 2: Begin with the End in Mind, Habit 3: Put First Things First, Habit 4: Think Win-Win, Habit 5: Seek First to be Understand, Then to be Understood, Habit 6: Synergize, and Habit 7: Sharpen the Saw. The first three are directed to what you should do yourself. The second three are concerned with the interaction with others. The last habit is about the ever improvement of all the areas in your life, always keep updating yourself.

Life is not accumulation, it is about contribution – Stephen R. Covey

Next to thought leadership about the seven habits, he was also a true proponent of the 3rd alternative. This is more than an elaboration on the win-win habit. Here Covey shows that by changing the setting of a situation you can achieve results that were never before able. In his own consulting practice he has resolved conflicts in the Middle East, and made very poor scoring goals one of the best in the region. In his last years, he practiced one of the third alternatives himself. In choosing between 1. keep working, and 2. retire into leisure. He chose 3. contribute – and as a writer, professor and father continued to add value to our world.

Our character is basically a composite of our habits. Because they are consistent, often unconscious patterns, they constantly, daily, express our character – Stephen R. Covey

Everyday Greatness is a combination of inspiring stories authored by Stephen R. Covey. No personal stories of leadership are featured, there should definitively be one in a new edition. As one of the main proponents of character-based leadership, he has rediscovered principles that many people still need to discover. Now go ahead and start reading his many great books! Ok, you can start with The Seven Habits of Highly Effective People.

References & Further Reading:

1. https://www.stephencovey.com/about/about.php – About Stephen R. Covey

2. https://floriswolswijk.com/3rd-alternative/ – 3rd Alternative Review

3. https://floriswolswijk.com/7-habits/ – 7 Habits Review

Create Your Own 5 Year Plan

Originally published 23 Mar 2014

A goal without a plan is just a wish – Antoine de saint-Exupéry

Creating a 5 year plan is the way to achieve your dreams. A 5 year plan creates purpose and commitment. Earlier I have written about my own plans for the coming year (here, review coming end of this month). Having goals for a year fit perfectly with the 5 year goals, they go into more details, as do your monthly and weekly and daily goals. Before you get to thinking, gosh that sounds like a lot of work, let me tell you a few of the benefits that goal setting can have:

  • Decide what is important
  • Separate the important things from the irrelevant or distracting things
  • Motivate yourself
  • Build self-confidence as you achieve goals

Does this not cost me too much time?

Now back to your concerns about time. Each day I take about 5 minutes to write down my goals, a minute during the day to check them off (that always feels great), and again 5 minutes to reflect on what I have achieved that day. The weekly goals (and planning my agenda) take about one hour to complete, and also includes writing a journal entry about the goals. Then 4 times a year I am busy with making or revising my yearly (and if needed 5 year) plans. So the time investment per day would be no more than 20 minutes, i.e. the time it takes to watch the news (and in the words of astronaut Chris Hadfield “there is no news in the truth, and no truth in the news”).

Rule #1 – Focus

This may sound pretty obvious, but having an amazing focus in your goals is how you can 1) decide what is important, and 2) separate the important from the non-important. If all (or almost all) of your actions lead to the achievement of one bigger goal (or mission and vision), only then can you really progress.

To achieve this amazing focus you can do two things. The first is defining your purpose, what is it that you want to have left when you die? How do you want to be remembered? The second is to say “no”, along the road you are presented with many options, most of them will lead you away from your main goal. This can be incredibly difficult, take for instance the case in which you are offered a high paying job that is not perfectly aligned with your main goal, or you have to live on welfare while you are building your own company. Time and time again, the people who can persist through the initial phases of building their dream end up being happier and contributing more to life.

Step #1 – Define Your Mission

All your plans are interlinked, so is your 5 year plan. The 5 year plan sits between your mission and your yearly goals. To define where you want to be in 5 years you first need to define your own mission. To create a mission you must 1) identify your “winning idea”, what is it that you are great at? (your talents) 2) then define the scope you want to have, make it grand and still achievable.

Using a tool by FranklinCovey you can further define and find the parameters that will make your life mission work

  • I am at my best when I can learn and learn others things that make them more effective people that can lead others.
  • I will try to prevent times when I procrastinate and stop learning.
  • I will enjoy my work by finding employment where I can figure out new things, help other people, combine information.
  • I will find enjoyment in my personal life through writing about leadership and working in committees, and taking some time of to relax.
  • I will find opportunities to use my natural talents and gifts such as helicopter view, combining ideas, decision making, leadership.
  • I can do anything I set my mind to. I will build a leadership institute for leaders of all ages and all occupations to take control of their life.
  • My life’s journey is an educated man that combines work and fun and has most things figured out so he can face new challenges, I do this for the people I care about like my family and friends, but also other people who are in need of my help, I do this because I believe that with the right tools people can become the leaders of their own life. The results are that more than 1 million people live a more meaningful life.
  • I will be a person who has a wife and extended family. That I have done everything in my power to help them, that I have inspired them to do more than sit on their asses. That I have a great character.
  • My most important future contribution to others will be give clarity in the struggle for life goals.

I will stop procrastinating and start working on:

  • Change drinking and eating habits
  • Exercise even more regularly with a purpose
  • Be more considerate and take time to reflect

I will strive to incorporate the following attributes into my life:

  • Clear life goal and mission
  • Focus and trust
  • Values and virtues

I will constantly renew myself by focusing on the four dimensions of my life:

  • Eat healthy, take time to cook and discover new recipes. Exercise almost daily
  • Find rest in knowing that I am contributing to life. Reflect on goals
  • Have a meaningful relationship with a significant other and the rest of the people around me
  • Have meaningful conversations and interactions with others

 Step #2 – Define your 5 Year Goals

Your 5 year plan will consist of 9 distinct categories, these range from your professional life to what you are going to do with your personal time. For each ask yourself the question: Where do I want to be in 5 years time? On mindtools.com there are more specific questions per category. And feel free to use my post on brainstorming to help define your goals!

  • Career – Lead a medium sized company specialized in personal leadership. I have developed multiple courses/books/articles/guides on personal leadership
  • Financial – Payed back all my student loans and have been saving 15% of my income, of which the rest sustains a comfortable lifestyle in which I am not bound by worries about money.
  • Education – Know about leadership and can thus lead by example. I have continuously kept learning as a lifelong student.
  • Family – Living with a loving wife who I recently married. Be seen as a trustworthy family member that can give both comfort and help.
  • Artistic – Be comfortable playing the saxophone.
  • Attitude – Never procrastinate or worry about the future and live in the now!
  • Physical – Continue to have my current physical level whilst becoming older. Eat healthy and consume in moderation.
  • Pleasure – Visit cultural sights and meet with friends on a weekly basis. Relax by reading and discussing philosophy. Going on regular vacations.
  • Public Service – Create and execute a personal leadership plan for youth/schools.

Step #3 – Plan the Route to Achieving Your 5 Year Goals

Now that you know the end you want to be at, you can start planning how you are going to get there. For finances, what do you have to do, when to start paying of your loans? Or for pleasure, what can you do today to start enjoying yourself. For each goal you can have a different routemap. Some can be reached quite fast and are more something you like to do, others you will have to fight for to achieve.

Always remember that these goals are not set in stone. Goals can change, you can renegotiate them with yourself. At the same moment you do not yet know what opportunities you may come across. Always be reasonable when adjusting your goals. It helps to have someone else give you feedback. Through this you will know when you have set them too high or low.

Making goals and working to achieve them can be a lot of fun. At the same time the task may seem daunting. I will leave you with a question and a quote. The question: What are your 5 year goals and how are you planning to achieve them? The quote:

If you do not know where to begin, start! – FW

References & Further Reading:

1. http://www.franklincovey.com/msb/

2. http://www.mindtools.com/pages/article/newLDR_90.htm

3. https://www.missionstatements.com/personal_mission_statements.html

4. http://shenow.org/2013/04/02/how-to-make-a-five-year-plan/

5. http://www.mindtools.com/page6.html

6. http://30thingsbefore30.wordpress.com/2008/10/14/11-create-a-personal-five-year-plan/

7. http://www.wikihow.com/Write-a-Five-Year-Plan

8. http://lifehacker.com/5988272/why-you-should-revisit-your-five-year-plan

9. http://agilelifestyle.net/5-year-plan

10. http://thinksimplenow.com/happiness/life-on-purpose-15-questions-to-discover-your-personal-mission/

Euthanasia

Originally published 4 May 2016

Currently, I am taking a Coursera (online university courses) on Practical Ethics. Next to lectures and readings the course also consists of writing assignments, this is the second one. In this short essay, I am defending legalized physician-assisted suicide and voluntary euthanasia. Disclaimer: This essay reflects my opinion as written in April 2014, this may be different from my current opinion.

Should we legalize physician-assisted suicide, along the lines of Oregon’s Dying With Dignity Act? Would you give the same answer if the question were about legalizing voluntary euthanasia, along the lines of legislation in The Netherlands?

John has lived a full life. He has enjoyed the experience of having a loving family, success in his career, and has a legacy to leave behind. But in the last years, and especially the last few months he has been in incredible pain. He is likely to die within a year but has decided he wants to end it now. His physician administers a lethal injection. In the company of his loving wife and children, he says goodbye one last time, and dies with dignity.

The story of John is, outside of The Netherlands, Belgium, Luxembourg, only a dream. Voluntary euthanasia (VE), giving lethal injection by a physician, and physician-assisted suicide (PAS), giving a patient the means to end his or her life, are prohibited in most of the world. VE and PAS are both voluntary ways of ending one’s life as decided by a capable person (this article will not, nor wishes to, defend non-voluntary euthanasia). The moral difference lies in that VE is an ‘act’ (e.g. lethal injection) and PAS is an ‘omission’. This essay will defend both VE and PAS, consider counter-arguments and show why these are not substantive.

A competent person should be respected in making autonomous choices, as long as it doesn’t result in harm to others. Therefore a person should have the ability to end life. VE in extension should also be legal. A physician is also autonomous in choosing to assist in VE or PAS. To the same extent the author does acknowledge that based on the same reasoning that when a physician’s morals are counter to that of the patient, a transfer of patient can be made.

A first argument can be made against the ‘active’ killing as done by the physician or the patient. The wrongness of killing however is not there when 1) the person doesn’t want to go on living, 2) it doesn’t deprive the victim of positive experiences in the future, and 3) doesn’t cause grief to the ones that love that person. A related argument concerns the ability of a person to make the first judgment competently. It is true that a person’s perception can be blurred by many medications. This is however 1) not true for all patients, 2) could be decided up-front, and 3) is actively countered by using a cool-down period.

A second argument against voluntary euthanasia states that it is not permissible to act in ways in which bad consequences are foreseen. The ‘doctrine of double effect’ states that this kind of act is only possible when four conditions are met. For our argument the third is of most importance: “the good effect is not achieved by way of the bad, that is, the bad must not be a means to the good”. But as stated above, the act of voluntary euthanasia itself can be regarded as being good, rather than bad. Therefore when no harm is done, the doctrine of double effect has no relevance. Related is the debate between ‘omissions’ and ‘acts’. Some try to argue that the killing of a person is bad, but letting someone die is not. The author argues that the act of killing in itself is not wrong.

A third argument is that with the palliative care of today, voluntary euthanasia is unnecessary. Although recognizing that we have made incredible advances in medical care, palliative care comes with trial and error, and the associated suffering. Palliative care and hospices are also only available to a small proportion of people suffering. Most importantly, some people wish to die without getting the care, to remain autonomous. Non-universality, no guarantee of relief and possible unwanted consequences of palliative care make this a non-substantive counter-argument.

A fourth and final argument is considered with what is called a slippery slope. This effect was made famous by an experiment by Milgram where normal people ended up giving very large doses of shocks (450 volts, which were not real) to another person when each time the voltage increased only by 15 volts. This principle doesn’t apply to voluntary euthanasia. There is a distinct moral line between voluntary and non-voluntary euthanasia. The former is with consent, doing more good than harm, whilst the latter is without consent, doing more harm than good. Also in practical terms, the amount of VE and PAS have increased the last years in The Netherlands, but have shown no cumulative growth, nor cases of non-voluntary euthanasia.

A person can, and should be allowed to, competently and persistently request, and be allowed to, engage in voluntary euthanasia. All arguments against it have proven futile, and people should, therefore, be allowed to die with dignity.

References & Further Reading:

1. Peter Singer & April Dworetz, Practical Ethics, week 5; Topic 6: Making life and death decisions for infants.  Guest: April Dworetz

2. Peter Singer & April Dworetz, Practical Ethics, week 5; Topic 7: Voluntary euthanasia and physician-assisted suicide.

3. Young, Robert, “Voluntary Euthanasia”, The Stanford Encyclopedia of Philosophy (Summer 2014 Edition), Edward N. Zalta (ed.) http://plato.stanford.edu/archives/sum2014/entries/euthanasia-voluntary/

4. Milgram, S. (1963). Behavioral study of obedience. The Journal of Abnormal and Social Psychology, 67(4), 371. http://wadsworth.cengage.com/psychology_d/templates/student_resources/0155060678_rathus/ps/ps01.html

Go easy on yourself

(see below, also originally on my site on 4 Jun 2016)

This article originally featured on ayearofproductivity.com. One awesome site I only discovered a week ago and features many posts about topics that I love to read about. But more than productivity, this post is about taking it easy!

I’m in the process of writing everything I learned from being a complete slob last week, but I wanted to share one of the lessons I learned from the experiment before that article goes up: how important it is to take it easy on yourself.

As much as you might value becoming more productive (like I do), I think when you don’t take it easy on yourself in the process you’re not going to appreciate how productive you are in the first place. At the end of the day that’s going to make you a lot less happy, and it will also make all you’ve accomplished mean a lot less. At least that’s what I found. It doesn’t matter how productive you are if you don’t take it easy on yourself along the way.

So I thought I’d write this post as a reminder to make sure you take it easy on yourself, just in case you need the reminder like I sometimes do.

If you’re looking for a spark, here are a few great ways to take it easy on yourself that I’ve unraveled over the last few months:

  1. Take more breaks
  2. Lower your expectations
  3. Adopt these 5 habits that lead to more happiness
  4. Meditate
  5. Remember to breathe
  6. Invest in stress relief strategies that actually work, namely: exercise, meditation, reading, listening to music, going for a nature walk, spending time with people you love, going for a massage, investing in a creative hobby, or attending a religious service

This morning when my alarm clock rang at 5:30, I didn’t want to get out of bed. I knew that I had a big day of writing ahead of me with lots of things to do on the side, and that I wouldn’t have had the energy to take on the day if I woke up at 5:30. So in that admittedly hazy moment I made the decision to sleep in a couple of hours instead of walking around like a zombie all day.

At the time I made that decision to take it easy on myself, but ironically sleeping in is what maximized my productivity for today, because I need as much focus and energy as possible.

That’s not to say that you should always take the path of least resistance; a lot of the time becoming more productive is about doing the harder thing because that is what will benefit you more in the long-run. The harder path is usually the one that provides the greatest return. But along the way, don’t forget to take it easy on yourself. You go out of your way to be nice to your coworkers, boss, family, and significant other–make sure you invest just as much time to love and take it easy on yourself. And like catching up on your sleep, it might even make you more productive in the end.

Elaboration Likelihood Model

Originally published 21 Jul 2014

“The ability to kill or capture a man is a relatively simple task compared with changing his mind.” -Richard Cohen

Petty & Cacioppo describe two routes to changing someone’s mind – central versus peripheral – in their elaboration likelihood model

Which route to choose

In a persuasive situation, a person will choose a route based on motivation. If there is high involvement the central route is chosen. If there is low involvement the peripheral route is chosen. Next to – or complementary to – motivation, a person’s route (the level of elaboration) is also dependent on attitude (how you relate yourself to your surroundings – if it is your idea or not) and ability (available cognitive resources – amount of distractions). If the central route is chosen, more strong arguments will be more persuasive. If the peripheral route is chosen more weak arguments will be more persuasive.

Central Route

The central route triggers a cognitive response. A person is left to ponder about the proposition and will consequently form (new) beliefs & attitudes, and behaviour after that. This route is best chosen when a person can relate to the topic, has the ability to consider the arguments, the arguments are strong and there is no superficial information to distract the receiver. A boomerang effect can occur when the receiver disagrees with the arguments proposed.

Peripheral Route

The peripheral route targets a belief change. A person is reached via subliminal (not per se subconscious) messages that tend to enforce (or slightly alter) an existing belief. This route relies on simple cues and environmental factors. There are six types of cues: reciprocation, liking, social proofing, consistency, authority, and scarcity. This route is best chosen when a person neither has the motivation or ability to consider the arguments. 

Examples

  1. Peripheral Route – A soda brand hands out samples in a shopping mall (reciprocation – you taste it, you buy it in the store once, you like it)
  2. Central Route – A professor tells his students about gravity and demonstrates it by thrown two objects of the same size, but different weights from a platform (strong argument)
  3. Peripheral Route – A celebrity recommends a certain fast-food chain (social proofing)

When to Use

The Elaboration Likelihood Model is to be used where you need to persuade your public. Most notably it is used in advertising. It can be used in everything from negotiations (with your children/parents) to presentations. Noted should be that different people at different times need different kinds of persuasion. Sometimes a person has the motivation and favorable attitude, at other times not. It is sometimes best to combine both kinds of cues for maximal effect.

More on the Elaboration Likelihood Model:

http://www.sciencedirect.com/science/article/pii/S0065260108602142  – Original article by Petty & Cacioppo

https://www.youtube.com/watch?v=TUNJ5ez10OU – Khan Academy Youtube explanation

http://343f11.pbworks.com/w/page/48434220/Elaboration%20Likelihood%20Model%20(ELM) – Further explanation and model

Ethos, Pathos, Logos

Originally published 26 Jul 2014

“Rhetoric is the art of ruling the minds of men.” – Plato

Aristotle took rhetoric apart and defined its three distinct aspects: ethos, pathos, logos. Here is his robust framework:

Rhetoric

According to Aristotle, rhetoric is the art of discourse, an art that aims to improve the capacity of writers or speakers to inform, persuade, or motivate particular audiences in specific situations. In short, we use rhetoric to appeal to an audience and win agreement. To do this we use the ‘Five Canons of Rhetoric’: invention, agreement, style, memory, and delivery. We use these canons via three mechanisms: ethos, pathos, logos.

Ethos

Ethos persuades through the character or projected persona of a person. It relies on credibility and trust in the speaker. The main techniques of ethos are: personal branding, confidence in delivery, and citing credible sources.

Pathos

Pathos persuades by appealing to emotions or imagination. It relies on the emotions and values of the listener. The main techniques of pathos are: stories, inspirational quotes, vivid language.

Logos

Logos persuades via proof, logic, and reason. It relies on logical arguments by the speakers. The main techniques of logos are: structure of the speech, references to studies, and comparisons, analogies, and metaphors.

Examples

  1. Every General Practitioner – ethos: the diploma on the wall, or something like this: “As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”
  2. Robert Kennedy – pathos: when Martin Luther King was shot, Robert Kennedy took the stage – left the notes he got in his pocket – and related to the audience by telling about MLK and how he related because of the loss he experienced himself before. (watch it here)
  3. Your Professor – logos: reasoning via the scientific method, e.g. : “Because we can travel around the world we can conclude that it is not flat.”

When to Use

A good speaker or writer tries to use at least two different techniques – a great speaker or writer uses all three. In almost all discourse we want to inform, persuade or motivate another person – in each of these cases the three techniques can be used. Dependent on the audience one or two should receive the emphasis.

More on Ethos, Pathos, Logos:

http://en.wikipedia.org/wiki/Rhetoric – Wiki on Rhetoric

https://www.youtube.com/watch?v=oKtQEnERhSY – Introduction to Ethos, Pathos, Logos

http://thelaughlinlab.weebly.com/logosethospathos.html – More on Ethos, Pathos, Logos

http://georgehwilliams.pbworks.com/w/page/14266873/Ethos-Pathos-Logos-The-3-Rhetorical-Appeals – Even more on Ethos, Pathos, Logos

http://classics.mit.edu/Aristotle/rhetoric.html – Rhetoric by Aristotle

Knowledge

Originally published 2 Aug 2014

“Human behavior flows from three main sources: desire, emotion, and knowledge.” – Plato

Knowledge has been taken apart many times, I believe it all boils down to the transition from, unaware, through awareness to being able to explain something. The framework below is my very own

Knowledge

I believe that first, we are not aware of what we do not know (unaware). Then when someone introduces a concept, we become aware of it and also (almost immediately) see that we can learn much more about it (being aware of what do you not know). After learning more you can start contributing and help others understand the thing you have studied (to explain it to others). This is my take on knowledge, but there are many other frameworks (listed later).

Unaware

People who are unaware will not know what is out there that they do not know. It makes me think of the proverb ignorance is bliss – that a lack of knowledge results in happiness. Yes, sometimes it is better not to think about things with very negative consequences or know about all the suffering in the world. No, this does not mean that you should not know it is there. Becoming aware of something is not always pleasant, but using it to improve a situation is – and by staying ignorant will only worsen situations.

Aware

People who are aware, are amateurs in the area they have achieved awareness in. A person who just started playing chess knows the rules and can tell what the pieces do. He does not know (and knows he does not know) how to use this data to create winning games. In this phase, people tend to overestimate their level of knowledge, because they do not fully know what they do not know (the “Dunning-Kruger effect”). At the same time he or she does know that by constantly analysing and improving, you can become an expert.

Explain

People who know what there is to know about a subject can be considered experts. A grandmaster (GM) of chess has taken the data, analysed it and turned it into wisdom. With this wisdom he or she can create winning games and new tactics. At the same time, a GM can explain this to the amateurs who are learning chess. Wisdom does not equal being good in explaining something, but they are closely related. And being able to explain your specific knowledge does also not mean you will never have to learn again, between the level ‘explain’ and ‘aware’ there is a constant feedback loop.

Examples

  1. Unaware – Most people’s understanding of quantum physics can be qualified as unaware – they have no data
  2. Aware – Almost everyone knows what different political parties stand for and what direction they want to take a country in – you have data and can analyze it
  3. Explain – Neil DeGrasse Tyson not only knows a lot about astrophysics, he also beautifully conveys and explains it to other people (making them aware)

When to Use

Use this framework to better understand other people. Some things that seem clear as day to you, may be wholly unknown to someone else. If you are aware of something, try and learn more, and after that make other people aware. Also, use this framework in conjunction with other frameworks (listed below) to further analyze where knowledge (or wisdom) comes from.

“… there is no shame in not knowing. The problem arises when irrational thought and attendant behavior fill the vacuum left by ignorance.” – Neil DeGrasse Tyson

More on Knowledge:

http://en.wikipedia.org/wiki/Higher_order_thinking_skills – Wiki on Bloom’s model

https://www.youtube.com/watch?v=JTvcpdfGUtQ – Vsauce on Youtube about knowledge (and not knowing)

http://www.slideshare.net/marimar27/comprehension-and-levels-of-comprehension – Slideshare on comprehension