Me, about Floris Wolswijk.
A stable snapshot with background, values, and highlights. For current work, see the Now page.
Floris Wolswijk is an entrepreneur focused on psychedelic services, behaviour change, and practical health tools.
He builds Blossom and FLO Coaching, and contributes to market access work through Delphi.
He writes essays and public goals about deep life, deliberate practice, and doing more good.
- Evidence over hype
Ground new ideas in research, clear thinking, and real-world outcomes.
- Agency and responsibility
Build systems that help people make better choices and follow through.
- Do the most good
Effective altruism informs project choice and impact measurement.
- Training
Weightlifting, running, and the occasional sport race.
- Learning
Reading across psychology, philosophy, and business.
- Play
Board games with friends and the occasional videogame.
A few milestones that shaped Floris.
Rotterdam Marathon, twice
And three Stong Viking marathon runs, because why not.
Sold 1 million meals with Queal
A decade of bootstrapped nutrition innovation.
Built Blossom
A research intelligence platform for psychedelic therapies.