How to Get People to Do Stuff (Book Review)
How to Get People to Do Stuff by Susan Weinschenk can be seen as a guide to actionable psychology/behavioural economics. The book is full of tips and trick on how to get people to take action. It’s quite high-level but does reference good sources (e.g. research by Daniel Kahneman). Here are the sections:
- The Need to Belong
- The Power of Stories
- Carrots and Sticks
- The Desire for Mastery
- Tricks of the Mind
I skimmed through quite some parts (and did look at the strategies) and now have 9 actionables to do for Queal.