How to Get People to Do Stuff

How to Get People to Do Stuff by Susan Weinschenk can be seen as a guide to actionable psychology/behavioural economics. The book is full of tips and trick on how to get people to take action. It’s quite high-level but does reference good sources (e.g. research by Daniel Kahneman). Here are the sections:

  1. The Need to Belong
  2. Habits
  3. The Power of Stories
  4. Carrots and Sticks
  5. Instincs
  6. The Desire for Mastery
  7. Tricks of the Mind

I skimmed through quite some parts (and did look at the strategies) and now have 9 actionables to do for Queal.